After countless times of watching Breakfast At Tiffany’s, I’ve always wondered about where Holly got her morning breakfast before gazing into the Tiffany’s window.
I knew it started with an “S,” at least the bag gave that much away. But while browsing eBay for Audrey Hepburn dolls, I saw that there was a close up of her bag & coffee, with a name!
This question had always bugged me. I mean, where would eclectic & fashionable Holly get her morning pick-me-up at 6 AM? To finally have an answer, I felt closure (Okay, I’m a little dramatic. But this had always bugged me. Plus, wouldn’t other Holly Golightly lovers wonder this??).
So I did a little bit of research about Schrafft’s. What made this place acceptable for Holly to dine?
Schrafft’s was a chain of high-volume moderately priced New York restaurants connected to the Schrafft’s food and candy business of Boston. They offered large, pleasant dining rooms “in the better areas” which often attracted ladies who were in these areas for shopping. Schrafft’s restaurants had a lot of women lunch customers and it was said this was because they felt safe there, where, until later years, there were no standing bars. Schrafft’s was in fact one of the first restaurants to allow unescorted women on a routine basis (Holly, anyone?). The dining rooms, which had tablecloths at dinner time, and later had separate standing bar areas, were supplemented by fountain service lunch counters, separate rooms in which were displayed for sale Schrafft’s branded candy and ice cream, and various items such as cellophane-wrapped gift baskets of fruit, candies, etc., and stuffed toys.
“Everyone wore hats and handmade suits. And if you were a lady, it was safe to sit at the soda fountain and drink gin from a teacup (Source).”
Despite the famous shot, Hepburn didn’t care much for a Danish treat. According to a 1960 New York Times report, “Miss Hepburn, it developed, had no affection for the Danish, preferring ice cream at Schrafft’s.”
Apparently this was a wonderful place to enjoy a meal, as well as some dessert! Sadly, Schrafft’s is no longer in business. Though, it’s almost for the best in a way. Nostalgia & remembrance of a better time make me glad that Schrafft’s can only be found in pictures. And, of course, Breakfast At Tiffany’s.