Breakfast At…Schrafft’s?

After countless times of watching Breakfast At Tiffany’s, I’ve always wondered about where Holly got her morning breakfast before gazing into the Tiffany’s window.

I knew it started with an “S,” at least the bag gave that much away. But while browsing eBay for Audrey Hepburn dolls, I saw that there was a close up of her bag & coffee, with a name!

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This question had always bugged me. I mean, where would eclectic & fashionable Holly get her morning pick-me-up at 6 AM? To finally have an answer, I felt closure (Okay, I’m a little dramatic. But this had always bugged me. Plus, wouldn’t other Holly Golightly lovers wonder this??).

So I did a little bit of research about Schrafft’s. What made this place acceptable for Holly to dine?

Schrafft’s was a chain of high-volume moderately priced New York restaurants connected to the Schrafft’s food and candy business of Boston. They offered large, pleasant dining rooms “in the better areas” which often attracted ladies who were in these areas for shopping. Schrafft’s restaurants had a lot of women lunch customers and it was said this was because they felt safe there, where, until later years, there were no standing bars. Schrafft’s was in fact one of the first restaurants to allow unescorted women on a routine basis (Holly, anyone?). The dining rooms, which had tablecloths at dinner time, and later had separate standing bar areas, were supplemented by fountain service lunch counters, separate rooms in which were displayed for sale Schrafft’s branded candy and ice cream, and various items such as cellophane-wrapped gift baskets of fruit, candies, etc., and stuffed toys.

“Everyone wore hats and handmade suits. And if you were a lady, it was safe to sit at the soda fountain and drink gin from a teacup (Source).”

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Despite the famous shot, Hepburn didn’t care much for a Danish treat. According to a 1960 New York Times report, “Miss Hepburn, it developed, had no affection for the Danish, preferring ice cream at Schrafft’s.”

Apparently this was a wonderful place to enjoy a meal, as well as some dessert! Sadly, Schrafft’s is no longer in business. Though, it’s almost for the best in a way. Nostalgia & remembrance of a better time make me glad that Schrafft’s can only be found in pictures. And, of course, Breakfast At Tiffany’s.

~~~

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4 thoughts on “Breakfast At…Schrafft’s?

  1. Hi. I know you wrote this at least 3 years ago (as of 2018), but I just saw Breakfast at Tiffany’s for the first time recently and was also curious as to exactly where the breakfast she was eating came from. The top picture you posted clearly shows the Schrafft logo, but do you have the full uncropped picture? In the movie itself she hides the logo and all we can see is the blue panel. I’ve only seen one publicity photo where a remnant of a logo is visible but it’s cut off. Aside from this post and the inclusion of a Schrafft’s bag in the Barbie, I can find no solid photographic evidence that it’s a Schrafft’s bag. There are numerous production photos out there of this exact scene being filmed or Audrey in between takes holding the bag, but none show the Schrafft’s name. Is there any way you can post the full pic or provide a link to the original photo you posted where the name is visible? Thanks.

    • Hi! Sorry it took so long to respond! I found two different photos that should help. I’ll add them to this blog post. One is from the set of the movie, I believe the photo is by Morris Warman. The other photo is from the TV movie about Audrey Hepburn (played by Jennifer Love Hewitt). Hope this helps! 🙂

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